Access the latest business news brought to you every fortnight from the team at Hunter Miller.
AdvertisingDec / 16 / 2016
Dove has continued its ‘Real Beauty’ campaign with a film inspired by the Mannequin Challenge craze on Facebook, which sees people imitate mannequins and freeze as a camera weaves around the scene.
Dove decided to flip the idea on its head and look at why mannequins today are not reflective of the real body figures, skin colours and hair styles of women today.
The video features real mannequins in a store, while a group of real women react and comment how they look. Midway through the video, one of the women holds up a card which reads: "Let's challenge mannequins to look more like us".
More from www.thedrum.com...
E-CommerceDec / 16 / 2016
Asos, the online fashion retailer has unveiled plans to create 1,500 new UK jobs over the next three years, the latest company to signal its confidence in Britain despite the EU referendum result.
The £3.9bn company said that the additional hires will be based in its art-deco headquarters in Camden, north London, with the majority of new head office staff having expertise in technology, merchandising and retail buying.
Asos is also taking on an extra 40,000 sq ft of space in the building, a former Carrera cigarette factory, and investing £40m in the expansion.
More from www.telegraph.co.uk...
TechnologyDec / 16 / 2016
Google is putting its self-driving car technology into a new company which it will call Waymo, the firm has announced.
The new business, Waymo, will be owned by Google’s parent company, Alphabet.
It signals a push to commercialise the technology which Google has been developing for more than 10 years
More from www.bbc.co.uk…
Senior MovesDec / 09 / 2016
Costa has appointed former senior Cadbury marketer Sarah Barron as chief marketing officer, with immediate effect.
Barron has worked with Costa on a consultancy basis for the last two years, having originally joined to spearhead the launch of the brand and develop business strategies in Asia-Pacific markets. She has also been involved in the development of a new global purpose and brand relaunch.