Aviva hikes 'silver quota' with pledge to hire 1,000 new Baby Boomers by 2022

Friday 6th October 2017

Aviva is ramping up its push to have a more grey-haired workforce by pledging to hire another 1,000 employees older than 50 by 2022.

The insurance giant is focusing its recruitment efforts on so-called Baby Boomers - those born during the post–World War II baby boom - as a rising number of adults hop to keep working well into their golden years.

The FTSE 100 company currently has around 16,000 UK employees, of which just under 3,000 or 18% are aged over 50, but has set a target to have 4,000 older workers on its payroll within the next five years.

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