Subscribe

Subscribe

Join the network of executives who receive our fortnightly newsletter, as well as occasional musings and thought pieces from the industry.

Financial Services


Coca-Cola inks deal with Premier League in first multi-brand sponsorship

Friday 14th September 2018


Coca-Cola has inked a deal with the Premier League – its biggest sponsorship agreement in the UK – as it looks to promote its multi-brand strategy and “accelerate growth” of its low and no-sugar variants.


Read more at marketingweek.com