Subscribe

Subscribe

Join the network of executives who receive our fortnightly newsletter, as well as occasional musings and thought pieces from the industry.

FMCG


GSK looks to be more agile and ‘fail fast’ to take on direct-to-consumer brands

Friday 30th November 2018


A mixture of agility, flexibility and speed is helping the pharmaceutical giant take on the DTC brands by making bets in lots of areas and “pouring gasoline” on the ones that work.


Read more at marketingweek