Plutarch

A platform for Hunter-Miller’s musings on the industry and anything else with the potential to enlighten and edify.


Last words...

Dec / 18 / 2017

Digital Reflections

Technology investments are expensive and need to improve the bottom line, but what is becoming critical is that the technology needs to seamlessly interweave the virtual and actual customer experience. Not only does this mean being able to access the store from your telephone, but it also means that when you are in the store, you expect the service to be personalised to your shopping preferences.